At REFRESH SGI we think that by creating and developing a corporate identity for your business you will help to establish your company as one that really cares about its PRODUCTS AND SERVICES and are proud of your STYLE AND PRESENTATION.
Why do corporate identities work? Why does 3 stripes and a word make us want to trust a company to sell us shoes? The answer is because it is EFFECTIVELY MARKETED. The image is unique enough to know that it is Adidas, but not overly blatant or complex. The question, though, is what makes for a good and effective CORPORATE IDENTITY? It is especially good to create a style that works well on the internet and ensures that you are taken seriously by customers and rivals.
First, it has to be RECOGNIZABLE enough to saturate a market. Something hard to make out, fuzzy, too long, unmemorable, ordinary, or too similar to other identities in that market just won’t do the trick.
Here are a few things you should think of: is it LEGIBLE? Can it be recognized from a little DISTANCE? Will it stand out on a page? Does it put forth the kind of image you want? Does it look good in BLACK AND WHITE? (you might not always want to pay for colour) Can you legally protect it? Is it simple? The more complicated it gets, the larger it will have to be to be recognizable. Your logo can find its way on to a box, or onto a letterhead, or maybe onto a billboard or website. Can it be seen and understood from all these perspectives?
Do you have a SLOGAN for your product or brand name? How does it match up? Is it MEMORABLE, SIMPLE, expressive and does it carry the image you want to send? These are all parts of an effective corporate identity. And they might very well make or break your MARKETING STRATEGY.
We can help you to develop your own UNIQUE corporate identity that will add VALUE to your business if it is to become SUCCESSFUL. We have taken basic ideas and converted them into oustanding logos and product styles on a very speedy and COST EFFECTIVE basis. We will help you develop and change your corporate style as your BUSINESS GROWS.
Call or e-mail us at 01823-366824 or info@refreshsgi.co.uk for a FREE appraisal of your existing site or new business idea. |
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